« WHAT IS YOUR PERCEPTION OF TOMORROW’S LUXURY ? »
I’m thinking a lot lately about my own relationship with luxury.
I’m discovering that the brands that seemed luxurious to me are still luxurious, but they no longer symbolise the luxury that I foresee for the years to come.
Selling expensive things to a lot of people at the same time, yes that’s luxury, I know. But are even more expensive things to an even smaller number of people the solution?
What I foresee, and perhaps because I long for it, is a luxury of purpose, therefore a nobility of purpose, an empathy of purpose, a tenderness of purpose, a measure of purpose.
Let me give you an example: the young New York brand Bode not only upcycles fabrics, but creates clothes that you don’t see on everyone, simply because they have such an extra soul, such a grace, that they can only make a few people dream. Like poetry. That is what luxury will be, something virtuous and irresistibly good.
Like poetry. This is what luxury will be, something virtuous and irresistibly good.
SOPHIE FONTANEL French journalist and writer
Journalist for the written press, she worked for several national dailies (e.g. Le Matin de Paris from 1985) before becoming deputy editor-in-chief of Cosmopolitan. She then worked as a senior reporter for Elle magazine after having been a presenter for three years on Canal+6 (in Nulle part ailleurs). Briefly fashion director of Elle, she left this newspaper on 1 April 2015 and joined L’Obs as a journalist.
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