« WHAT IS YOUR PERCEPTION OF TOMORROW’S LUXURY ? »
I’m thinking a lot lately about my own relationship with luxury.
I’m discovering that the brands that seemed luxurious to me are still luxurious, but they no longer symbolise the luxury that I foresee for the years to come.
Selling expensive things to a lot of people at the same time, yes that’s luxury, I know. But are even more expensive things to an even smaller number of people the solution?
What I foresee, and perhaps because I long for it, is a luxury of purpose, therefore a nobility of purpose, an empathy of purpose, a tenderness of purpose, a measure of purpose.
Let me give you an example: the young New York brand Bode not only upcycles fabrics, but creates clothes that you don’t see on everyone, simply because they have such an extra soul, such a grace, that they can only make a few people dream. Like poetry. That is what luxury will be, something virtuous and irresistibly good.
Like poetry. This is what luxury will be, something virtuous and irresistibly good.
![](https://www.1618-paris.com/Le-Journal/wp-content/uploads/2020/10/sophie-fontanel-819x1024.jpg)
![](https://www.1618-paris.com/Le-Journal/wp-content/uploads/2020/10/sophie-fontanel-819x1024.jpg)
SOPHIE FONTANEL
French journalist and writer
Journalist for the written press, she worked for several national dailies (e.g. Le Matin de Paris from 1985) before becoming deputy editor-in-chief of Cosmopolitan. She then worked as a senior reporter for Elle magazine after having been a presenter for three years on Canal+6 (in Nulle part ailleurs). Briefly fashion director of Elle, she left this newspaper on 1 April 2015 and joined L’Obs as a journalist.