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REVELATEUR DE VALEURS,
1.618 PARIS CELEBRE LE NOUVEAU LUXE
ET LA BEAUTE DE l’ART
DE VIVRE RESPONSABLE
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1.618 PARIS est une agence de créatifs et de communicants qui œuvrent pour sensibiliser au développement durable et faire rayonner les entreprises qui intègrent BEAUTE, DURABILITE, EMOTION, RESPECT, CULTURE & INNOVATION dans leur développement.
Depuis 2009, nous identifions, selectionnons et revelons les entreprises creatives et engagees les plus inspirantes et leur donnons de la visibilite a travers la communaute 1.618, dans nos evenements, nos curations, dans notre guide online et notre e-shop.
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![We are in the age of transparency, sincerity and authenticity.
TRANSPARENCY is the theme of the next #1618biennale eco-conceived scenography.
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historically luxury brands could use opacity in their processes and manufacturing as part of the seduction and magic of the brand. Consumers will now demand ethical considerations are brought to the forefront.
The language of luxury communications seems so often outdated and insensitive to an informed and connected consumer, who is ready to make their own brand choices. In order to seduce and entice this consumer, we must not hope to simply blind them with dazzling creative executions and brand promises, but rather bring them into our world to inspire and challenge them through experiences and education.
The end of lying does not mean that brands no longer have to fear telling the truth; it means that we have to use transparency as a platform from which to say something more profound, more meaningful.
[ extract from @the_luxurysociety ]
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#transparency #authenticity #newluxury #sincerity #truth #confidence #consciousconsumers #consumersneeds #ethics #consumerschoice #modernbrands #communication #sustainablebrands #1618community #event #parisevent #sustainableweek #ecoconception #setup #1618event #1618paris](https://www.1618-paris.com/wp-content/plugins/instagram-feed/img/placeholder.png)