FOR CHRISTMAS BIOTHERM WATER LOVERS PARTNERS WITH SANNA ANNUKKA FOR 2014 CHARITY EDITIONS BENEFITING MISSION BLUE
Biotherm Water Lovers reinforces its commitment to water protection with the launch of its 2014 charity editions by Anglo-Finnish printmaker and illustrator Sanna Annukka. Marking the third artistic collaboration to raise funds for Mission Blue to finance a critical research project in the Arctic, one of Mission Blue’s 50 Marine Protected Areas: the Hope Spots.
Half-Finnish, half-English, Sanna Annukka is a Brighton, U.K.-based printmaker and textile designer, whose work is inspired by the wild magic of the Finnish landscape where she spent the summers of her childhood picking wild berries and camping in the forest.
Transforming Biotherm’s two most iconic products in her signature patterns of color, Annukka’s designs bring the life aquatic into the holiday season with graphic, curling waves and contrasting brights on brights.
This collaboration follows the success of our holiday charity designs by Swedish artists Kari Moden, and earlier Ingela P. Arrhenius, which raised more than 350 000 euros for Mission Blue.
Proceeds from these limited editions will finance a crucial program to study and safeguard one of the most majestic of Arctic animals – the polar bear. As Arctic sea ice continues to melt and the region feels the effects of over-fishing and pollution, such study on this threatened nature is of the utmost important. It will give a critical insight into the life of polar bears and help protect this endangered species that has become the symbol of climate change and of the urgency to act.
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The Validation Committee approved the commitments of Biotherm and recognized concrete actions and a genuine commitment to transparency from the company.
These commitments go through the realization of the Biotherm Charter, on the responsible sourcing of components and suppliers that must comply with the principles of the Biological Diversity Convention.
The biodegradability of the formulas averaged 87% currently, and the target is 90% by 2014. The manufacturing is made almost 100% in-house, in Biotherm factories and laboratories.
The decline in energy /water consumption, CO2 emissions and waste in the production process are also a very important criterion. Especially with the assessment of the water footprint done through Biotherm Quantis, the experts the Life Cycle Analysis (http://www.quantis-intl.com/fr/).
With this panel, Biotherm was able to calculate the water footprint of its 3 of the most important products from sourcing their components to their end of life.
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