{"id":6537,"date":"2026-04-07T11:21:10","date_gmt":"2026-04-07T09:21:10","guid":{"rendered":"https:\/\/www.1618-paris.com\/Le-Journal\/the-highlights-of-vivere-memento\/"},"modified":"2026-04-07T11:21:11","modified_gmt":"2026-04-07T09:21:11","slug":"the-highlights-of-vivere-memento","status":"publish","type":"post","link":"https:\/\/www.1618-paris.com\/Le-Journal\/the-highlights-of-vivere-memento\/?lang=en","title":{"rendered":"The highlights of VIVERE MEMENTO"},"content":{"rendered":"\n

Since 2009, 1.618 has been dedicated to defining the contours of a new kind of luxury: one that is more ethical and more in tune with the world today. We have sourced, curated, showcased, and supported brands for which sustainability is not an option but a necessity for conducting business with purpose and achieving true beauty.With our latest event, VIVERE MEMENTO, one might wonder why our focus seems to be shifting from responsibility toward the concept of experience. For us, this is not a change of course but a necessary and long awaited societal evolution.While sustainability is now the indispensable foundation of any luxury enterprise, the exceptional lies in sincerity and the emotion of the lived moment. Our mission remains unchanged; it simply manifests today through a more vibrant and authentic search for meaning, where ethics, beauty, and experience perfectly align. <\/p>\n\n

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\u00a9 Guillaume De Roquemaurel<\/figcaption><\/figure>\n

Designed as an immersive interlude, this event spectacle celebrated authentic experiences and emotions, the new values of luxury. Its purpose was not to provide ready made answers, but to suspend time in order to think, feel, and fully inhabit this sensory shift currently reshaping the creative industry. <\/p>\n\n

By weaving together art, culture, contemporary thought, and entrepreneurship, we traveled, imagined, learned, and laughed. We danced on a wire, in balance, often weightless, and sometimes breathless. What emerges is a moment that is true, human, and memorable. <\/p>\n\n

We are delighted to share a few highlights with you. <\/p>\n\n

Gildaa and Bertrand Burgalat: creation and AI, the end of the accident? <\/h2>\n\n
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\u00a9 Guillaume De Roquemaurel<\/figcaption><\/figure>\n

On stage, two worlds prepare to enter into dialogue. On one side, Gildaa, a multi faceted artist with a magnetic presence. On the other, Bertrand Burgalat, an iconic pop figure, label founder, and president of the SNEP. While their styles differ, their line of questioning is shared and almost vital. <\/p>\n\n

Between two soulful performances by Gildaa, an informal discussion unfolds, as if we were granted a glimpse into the daily lives of artists in a recording studio who, between takes, reflect on the deep meaning of their calling: \u00ab\u00a0What is changing with AI is that the accident is under threat, and the accident is profoundly human,\u00a0\u00bb notes Gildaa. <\/p>\n\n

Bertrand then broadens the debate. We are no longer just speaking of notes or rhythms, but of creative survival. \u00ab\u00a0The only activities that have a chance of enduring are those made of imperfect things, with sincerity, with a soul.\u00a0\u00bb It was a reflection that found a vibrant resonance in this interaction. What a demonstration! <\/p>\n\n

Scott Longfellow: seeing worlds that do not wish to reveal themselves.<\/h2>\n\n
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\u00a9 Guillaume De Roquemaurel<\/figcaption><\/figure>\n

\u00ab\u00a0We live in a world made of several worlds, depending on our sensory apparatus, but also depending on the stories we tell ourselves.\u00a0\u00bb<\/em><\/p>\n\n

That day, Scott faced a world that refused to show itself: the omnipresent world of the digital. Following a technical failure, his presentation remained silent, the screen black. In this mechanical silence, Scott\u2019s discourse shifted toward a realm we all know but visit far too seldom: the realm of the imagination. Accident or premeditated staging? Deprived of images, every spectator had to construct their own. Scott led us to adopt the vision of a mosquito, a dragonfly, or even an owl. <\/p>\n\n

Through its unforeseen nature, this exercise remains etched in the memory of those who lived it. Was it a coincidence? According to Scott, it was rather a sign: \u00ab\u00a0The sign that we are seeking once again, not to reduce the world to a single reality, but to learn how to communicate and move within a world made of multiple worlds.\u00a0\u00bb <\/p>\n\n

What else ?<\/h2>\n\n

Multiple other moments of grace and weightlessness followed. Between technical imperfections, profound demonstrations, and our awakened senses, every speaker (Charles P\u00e9pin, Manon Fleury, Morgane Pouillot, Ronan Bouroullec, Thierry Teyssier, Mathilde Castel… ) suspended time in their own way. What remains is a rare moment, a collective journey that continues to resonate; we leave not with answers, but with questions about a new way of inhabiting the world. <\/p>\n\n

Below is a slam poetry summary of VIVERE MEMENTO by R\u00e9mi Sabouraud. A poetic immersion that will allow you to live (or relive) this memorable experience. <\/p>\n\n

Best listened to with your eyes closed by clicking below: <\/p>\n\n