{"id":4844,"date":"2022-08-16T16:31:36","date_gmt":"2022-08-16T14:31:36","guid":{"rendered":"https:\/\/www.1618-paris.com\/Le-Journal\/?p=4844"},"modified":"2022-08-16T16:59:57","modified_gmt":"2022-08-16T14:59:57","slug":"b-corp-as-cool-as-it-is-demanding","status":"publish","type":"post","link":"https:\/\/www.1618-paris.com\/Le-Journal\/b-corp-as-cool-as-it-is-demanding\/?lang=en","title":{"rendered":"B Corp : as cool as it is demanding ?"},"content":{"rendered":"\n

5 minutes of reading<\/em><\/p>\n\n\n\n

How about that capital B found on more and more products?<\/strong><\/em><\/p>\n\n\n\n

B Corp keeps on seducing French companies; the label imported from the United States has become the indispensable reference for committed companies.<\/p>\n\n\n\n

B Corp has succeeded in being a demanding, yet pragmatic and desirable reference.<\/em><\/p>Elisabeth Laville, founder of Utopies, the first French company to be certified by B Corp, and a member of the 1.618 expert committee.<\/cite><\/blockquote>\n\n\n\n

B Corp, for Benefit Corporation<\/strong>, was born in Philadelphia in 2006. The idea came from three entrepreneurial friends, Bart Houlahan, Jay Coen Gilbert and Andrew Kassoy, and the premise is simple: the obsession is not to be the best company IN the world, but the best company FOR the world. The intention is to rethink the notion of success in business, to put the performance of companies at the service of the general interest, and thus to move towards a more inclusive, equitable and regenerative economy.<\/strong><\/p>\n\n\n\n

The label therefore aims to certify private companies that integrate social, societal and environmental objectives<\/strong> into their mission, business model, workforce, products or services. The certified companies meet demanding criteria in terms of responsibility and transparency <\/strong>and have a positive impact on their entire ecosystem.<\/p>\n\n\n\n

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One of the first companies to receive B Corp certification was the Californian brand Patagonia<\/strong>, which received the label in 2011. Since then, it remains one of the most successful companies in the movement. Patagonia has never been about cool,<\/em> but by focusing on performance, innovation and authenticity for more than 40 years, it is considered a model of eco-design to follow.<\/p>\n\n\n\n

We can\u2019t control whether or not our brand is deemed cool or uncool, and we really don\u2019t care, that\u2019s exactly what makes Patagonia a label on fire.<\/em><\/p><\/blockquote>\n\n\n\n

Chlo\u00e9<\/strong> is the first luxury fashion house to join the list of B Corp certified companies in 2021. Less than a year after Gabriela Hearst became creative director of the House – proof of its positive ethical and environmental impact, Chlo\u00e9 is now focusing on sustainability.<\/p>\n\n\n\n

B Corp offers us a powerful framework to accelerate and guide this transformation\u2026 By becoming B Corp today, we reinforce our commitment to continuously challenge ourselves to use our brand and our business as a force for good.<\/em><\/p>Riccardo Bellini, CEO of Chlo\u00e9.<\/cite><\/blockquote>\n\n\n\n

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RTW Spring 2022 – Gabrielle Hearst’s first collection for Chlo\u00e9, and using recycled materials<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

But how do you qualify for the precious certification?<\/strong><\/p>\n\n\n\n

A first impact measurement tool – the \u00ab\u00a0Business Impact Assessment\u00a0\u00bb<\/strong> or \u00ab\u00a0BIA\u00a0\u00bb – is made available free of charge by B Corp. It takes the form of an online questionnaire and is organized around five major pillars: <\/p>\n\n\n\n