{"id":3279,"date":"2021-11-16T12:37:22","date_gmt":"2021-11-16T11:37:22","guid":{"rendered":"https:\/\/www.1618-paris.com\/Le-Journal\/icicle-x-1-618-guide\/"},"modified":"2021-11-22T11:20:34","modified_gmt":"2021-11-22T10:20:34","slug":"icicle-x-1-618-guide","status":"publish","type":"post","link":"https:\/\/www.1618-paris.com\/Le-Journal\/icicle-x-1-618-guide\/?lang=en","title":{"rendered":"ICICLE x 1.618 GUIDE"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The official launch of our new digital and immersive tool: <strong>The 1.618 Guide<\/strong>, took place last week in the magnificent Parisian flagship of our partner <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/guide.1618-paris.com\/icicle\" target=\"_blank\">ICICLE<\/a><\/strong> Avenue George V in Paris.<\/p>\n\n<p><strong>Barbara Coignet and Isabelle Capron<\/strong>, <em>Vice-President of<\/em> <strong>ICICLE<\/strong>, spoke about the issues and values of the 1.618 Community, of which <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/guide.1618-paris.com\/icicle\" target=\"_blank\">ICICLE<\/a><\/strong> is a member. Followed by the presentation of the famous Guide 1.618 of which <strong>Joseph Azar<\/strong>, present for the occasion, is the creative developer of great talent.<\/p>\n\n<p>Finally, the intervention of <strong>Fr\u00e9d\u00e9ric Zeimett<\/strong>, <em>President of<\/em> <a rel=\"noreferrer noopener\" href=\"https:\/\/guide.1618-paris.com\/champagne-leclerc-briant\" target=\"_blank\"><strong>Maison Leclerc Briant<\/strong><\/a> and member of the Community 1.618, who offered a tasting of his delicious champagne to the guests throughout the evening.<\/p>\n\n<p><em>An evening of meetings, exchanges and discoveries&#8230;<\/em><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-1024x683.jpg\" alt=\"\" data-id=\"3223\" data-full-url=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-scaled.jpg\" data-link=\"https:\/\/www.1618-paris.com\/Le-Journal\/?attachment_id=3223\" class=\"wp-image-3224\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-1024x683.jpg 1024w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-300x200.jpg 300w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-883x589.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-1536x1025.jpg 1536w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-2048x1367.jpg 2048w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-360x240.jpg 360w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-1155x770.jpg 1155w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-549x366.jpg 549w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-949x633.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-1334x889.jpg 1334w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-472x315.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_82-1579x1054.jpg 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-1024x683.jpg\" alt=\"\" data-id=\"3185\" data-full-url=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-scaled.jpg\" data-link=\"https:\/\/www.1618-paris.com\/Le-Journal\/icicle-x-1-618-guide\/icicle-event-2021\/\" class=\"wp-image-3186\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-1024x683.jpg 1024w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-300x200.jpg 300w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-883x589.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-1536x1025.jpg 1536w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-2048x1367.jpg 2048w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-360x240.jpg 360w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-1155x770.jpg 1155w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-549x366.jpg 549w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-949x633.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-1334x889.jpg 1334w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-472x315.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021-1579x1054.jpg 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-1024x683.jpg\" alt=\"\" data-id=\"3209\" data-full-url=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-scaled.jpg\" data-link=\"https:\/\/www.1618-paris.com\/Le-Journal\/?attachment_id=3209\" class=\"wp-image-3210\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-1024x683.jpg 1024w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-300x200.jpg 300w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-883x589.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-1536x1025.jpg 1536w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-2048x1367.jpg 2048w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-360x240.jpg 360w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-1155x770.jpg 1155w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-549x366.jpg 549w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-949x633.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-1334x889.jpg 1334w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-472x315.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_158-1579x1054.jpg 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-1024x683.jpg\" alt=\"\" data-id=\"3190\" data-full-url=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-scaled.jpg\" data-link=\"https:\/\/www.1618-paris.com\/Le-Journal\/?attachment_id=3190\" class=\"wp-image-3191\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-1024x683.jpg 1024w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-300x200.jpg 300w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-883x589.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-1536x1025.jpg 1536w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-2048x1367.jpg 2048w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-360x240.jpg 360w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-1155x770.jpg 1155w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-549x366.jpg 549w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-949x633.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-1334x889.jpg 1334w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-472x315.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_56-1579x1054.jpg 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-1024x683.jpg\" alt=\"\" data-id=\"3187\" data-full-url=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-scaled.jpg\" data-link=\"https:\/\/www.1618-paris.com\/Le-Journal\/?attachment_id=3187\" class=\"wp-image-3188\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-1024x683.jpg 1024w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-300x200.jpg 300w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-883x589.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-1536x1025.jpg 1536w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-2048x1367.jpg 2048w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-360x240.jpg 360w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-1155x770.jpg 1155w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-549x366.jpg 549w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-949x633.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-1334x889.jpg 1334w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-472x315.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_37-1-1579x1054.jpg 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<figure class=\"wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-1024x683.jpg\" alt=\"\" data-id=\"3197\" data-link=\"https:\/\/www.1618-paris.com\/Le-Journal\/?attachment_id=3197\" class=\"wp-image-3198\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-1024x683.jpg 1024w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-300x200.jpg 300w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-883x589.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-1536x1025.jpg 1536w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-2048x1367.jpg 2048w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-360x240.jpg 360w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-1155x770.jpg 1155w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-549x366.jpg 549w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-949x633.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-1334x889.jpg 1334w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-472x315.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_81-1-1579x1054.jpg 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-1024x683.jpg\" alt=\"\" data-id=\"3203\" data-link=\"https:\/\/www.1618-paris.com\/Le-Journal\/?attachment_id=3203\" class=\"wp-image-3204\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-1024x683.jpg 1024w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-300x200.jpg 300w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-883x589.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-1536x1025.jpg 1536w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-2048x1367.jpg 2048w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-360x240.jpg 360w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-1155x770.jpg 1155w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-549x366.jpg 549w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-949x633.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-1334x889.jpg 1334w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-472x315.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_5-1579x1054.jpg 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-1024x683.jpg\" alt=\"\" data-id=\"3207\" data-full-url=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-scaled.jpg\" data-link=\"https:\/\/www.1618-paris.com\/Le-Journal\/?attachment_id=3207\" class=\"wp-image-3208\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-1024x683.jpg 1024w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-300x200.jpg 300w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-883x589.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-1536x1025.jpg 1536w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-2048x1367.jpg 2048w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-360x240.jpg 360w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-1155x770.jpg 1155w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-549x366.jpg 549w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-949x633.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-1334x889.jpg 1334w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-472x315.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_140-1579x1054.jpg 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2><strong>What is the 1.618 Guide?<\/strong><\/h2>\n\n<p>Affected by the health crisis, initially frustrated at not being able to showcase and promote our international selection of companies, we took a <strong>digital turn<\/strong>, our own, through the creation of the <strong><a href=\"https:\/\/guide.1618-paris.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.618 Guide<\/a><\/strong>.<\/p>\n\n<p>It is a free, innovative, immersive and interactive tool, highlighting and <strong>giving voice to the companies<\/strong> and visionaries of the 1.618 Community. <\/p>\n\n<p>The 1.618 Guide was created in response to a <strong>need for transparency<\/strong> and evidence in consumer affairs, and in an effort to present these companies in an <strong>authentic and sincere<\/strong> manner. It looks for the information behind the product, <strong>focuses on the story<\/strong>, to make the product even more <strong>desirable and unique<\/strong>.<\/p>\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-300x300.jpg\" alt=\"\" class=\"wp-image-3162\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-300x300.jpg 300w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-1024x1024.jpg 1024w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-100x100.jpg 100w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-883x884.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-1534x1536.jpg 1534w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-2046x2048.jpg 2046w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-472x472.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-569x569.jpg 569w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-764x764.jpg 764w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-1079x1079.jpg 1079w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-949x950.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_28-1-edited-1579x1581.jpg 1579w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n<p>Thanks to this tool, we also understand the selection <strong>criteria<\/strong>: responsible innovation, environmental impact, eco-design of packaging, product life cycle, ethical and societal commitments, educational role, traceability and preservation of know-how.<\/p>\n\n<p>The alliance between <strong>new technologies<\/strong> and <strong>storytelling<\/strong> works wonderfully, offering new creative opportunities and rethinking the world around us. Indeed, technology sometimes makes it possible to reach a new audience through new and sensitive experiences. The field of exploration is infinite.<\/p>\n\n<p>Covering many sectors, these experiences use the latest technology to create a very <strong>realistic sense of presence<\/strong>. They invite different audiences to become actively <strong>involved<\/strong> in the story rather than passive observers. <\/p>\n\n<p>Immersive storytelling offers a unique opportunity for the 1.618 Community to tell <strong>heartfelt, memorable and shareable stories<\/strong>. <\/p>\n\n<p>1.618 believes that new technologies coupled with storytelling make everyone aware of what they can do in terms of responsible consumption in the face of <strong>sustainable development issues<\/strong> by instilling emotions and meaning through <strong>travel<\/strong>. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2><strong><strong>The visionary behind the tool<\/strong><\/strong><\/h2>\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><a href=\"https:\/\/www.par-azar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Joseph Azar<\/strong><\/a>, French creative coder, using WebGL technology, and passionate about experiential marketing. He draws his inspiration from <strong>nature<\/strong>, and brings a third dimension to the digital age.<\/p>\n\n\n\n<p>His best-known project is called : <a href=\"https:\/\/www.par-azar.com\/le-voyage-azarien\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Le Voyage Azarien<\/strong><\/a> (2021), a relevant mix of innovation, visualisation, augmented reality and nature.<\/p>\n\n\n\n<p>It breaks the codes, proves that innovation designers can be <strong>sensitive<\/strong>, and that they can put technology and their <strong>creativity<\/strong> to good use in the service of emotions and the awakening of the senses.<\/p>\n\n\n\n<p>In creating Guide 1.618, he met our expectations by minimising the <strong>energy impact<\/strong> of the tool.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-683x1024.jpg\" alt=\"\" class=\"wp-image-3184\" width=\"336\" height=\"503\" srcset=\"https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-683x1024.jpg 683w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-200x300.jpg 200w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-883x1323.jpg 883w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-1025x1536.jpg 1025w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-1367x2048.jpg 1367w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-472x707.jpg 472w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-949x1422.jpg 949w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-1579x2366.jpg 1579w, https:\/\/www.1618-paris.com\/Le-Journal\/wp-content\/uploads\/2021\/11\/ICICLE-EVENT-2021_29-2-scaled.jpg 1709w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/figure><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong><em>Would you like to discover the 1.618 Guide? Don&rsquo;t wait any longer and click <u><a href=\"https:\/\/guide.1618-paris.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a><\/u><\/em><\/strong><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The official launch of our new digital and immersive tool: The 1.618 Guide, took place last week in the magnificent Parisian flagship of our partner ICICLE Avenue George V in Paris. Barbara Coignet and Isabelle Capron, Vice-President of ICICLE, spoke about the issues and values of the 1.618 Community, of which ICICLE is a member. Followed by the presentation of the famous Guide 1.618 of which Joseph Azar, present for the occasion, is the creative developer of great talent. Finally, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/posts\/3279"}],"collection":[{"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/comments?post=3279"}],"version-history":[{"count":9,"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/posts\/3279\/revisions"}],"predecessor-version":[{"id":3301,"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/posts\/3279\/revisions\/3301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/media\/3233"}],"wp:attachment":[{"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/media?parent=3279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/categories?post=3279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.1618-paris.com\/Le-Journal\/wp-json\/wp\/v2\/tags?post=3279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}